Privacy Policy

1. Introduction

UPshop ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

2. Information We Collect

We collect information that you provide directly to us, including:

• Account information (name, email, phone number, password)
• Business information (business name, address, location, logo, products)
• Payment information (bank account details for receiving payments)
• Order information (customer details, delivery addresses)
• Communications with us (support tickets, feedback)

3. Automatically Collected Information

When you visit our platform or any store hosted on UPshop, we automatically collect certain information to improve our services and provide merchants with aggregated business insights:

• IP address: Used to determine your approximate geographic location (city, state, country) via third-party geolocation services. We do not store your precise GPS coordinates.
• Device information: Browser type, device type (mobile, desktop, tablet), and user agent string.
• Browsing data: Pages visited, products viewed, time spent on pages, and referral sources.
• Browser fingerprint: A non-identifying hash generated from your browser and device characteristics, used to recognize returning visitors without requiring login.

This data is collected to help merchants understand their customer demographics, optimize their product offerings, and improve the shopping experience. Visitor data is presented to merchants only in aggregated, anonymized form (e.g., "60% of visitors are from Lagos") and is never sold to third parties. If you place an order, your visitor session may be linked to your order details to help the merchant provide better service.

4. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent activities

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following situations:

• With service providers who assist in our operations (e.g., payment processors)
• To comply with legal obligations or respond to legal requests
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights

You have the right to:

• Access and receive a copy of your personal data
• Correct or update inaccurate information
• Request deletion of your personal data
• Object to processing of your personal data
• Withdraw consent at any time

9. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to track activity on our platform and hold certain information. These include:

• Essential cookies: Session management, CSRF protection, authentication
• Functional cookies: Remember your preferences (e.g., referral codes)
• Analytics: Browser fingerprinting and visit tracking to provide merchants with store insights

You can manage your cookie preferences through our cookie consent banner, which appears on your first visit. You can also instruct your browser to refuse all cookies. For more details, see our Cookie Policy.

10. Children's Privacy

Our platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at: